What is
Lean Startup is a methodology for developing and testing new products and business models. The approach shortens product development cycles by adopting a combination of hypothesis-driven experimentation, iterative product releases, and validated learning through customer feedback.
If the data invalidates your hypothesis, you keep some elements fixed and change other elements. But how do you know what to pivot to? The guiding principle is deeper customer understanding.
What are the of Lean Startup?
Lean Startup draws from many different disciplines, but its three core pillars are Customer Development, Business Model Design, and Agile Development. When practiced together, these disciplines provide startup founders, product managers, and corporate innovators with a powerful toolkit with which to rapidly test, validate, and launch new products and businesses.
Customer Development
The core principles of customer development were first laid out by Steve Blank in his groundbreaking book The Four Steps to the Epiphany (2005). In it, he outlined four key stages that successful startups must progress through on the path to becoming scalable companies.
Business Model Design
In his book Business Model Generation